Kollywood revival mission 2021

"There's a theatre in life, obviously, and there is a life in theatre"

                                                     -Charles Kaufman

We are reaching the end of this decade with a year that no one will ever forget in their lives as this is one of the peculiar years of all time. Almost all of us irrespective of status, nationality, religion and caste have gone through tough times. Entertainment industry is also facing so many hurdles especially movie producers and theatre owners. 

Producers are facing problems in different ways according to their movies. Some of their movies are locked in half way of shoot as major portion of the movie is set in abroad. Some producers have the finished product in hand but unable to release that in theatres due to Covid 19 pandemic especially if it is a big star's movie.

But OTT platforms helped producers who produced small to mid budget movies to gain some profit. In the beginning movies which got released in OTT platforms got mixed reviews which became a threat for Tamil movie producers whether the OTT platforms will buy their movies. But Soorarai Pottru produced by actor Surya which got released in Amazon Prime became one of the biggest hits of OTT which turned drew OTT platforms towards Tamil movies. RJ Balaji's Mookuthi Amman, Amazon Prime anthology Putham Pudhu Kaalai, Netflix Anthology Paavakadhaigal also played a major role in this. Recently actor Jayam Ravi announced that his 25th film Bhoomi will release in Disney plus hotstar on Pongal 2021.

#Bhoomi coming to your homes this Pongal 2021 only on @DisneyplusHSVIP 🙏🏼 God Bless! @immancomposer @dirlakshman @AgerwalNidhhi @AntonyLRuben @dudlyraj @Gdurairaj10 @theHMMofficial @sujataa_hmm @shiyamjack @SonyMusicSouth @onlynikil pic.twitter.com/gpe4zNiPJm

— Jayam Ravi (@actor_jayamravi) December 24, 2020

This OTT platforms can only be a temporary solution and can never replace theatres. Especially in a country like India theatres are part of their culture. After government allowed theatres to run with 50% percent occupancies none of the mid to big budget films opted to release their movies in theatres due to several restrictions. Theatres are running in loss only. Even this 50% occupancy is not filled. Only Hollywood movies Tenet and Wonder Women 84 got some crowd.

Theatre owners and distributors are awaiting a big film to release in theatres that pull people towards theatres. 

Buy Master thalapathy t-shirts here, https://amzn.to/38qZUMe

The only big film that got finished and waiting for release is Master starring actor Vijay produced by Xavier Britto and Lalit Kumar. Directed by Young director Lokesh Kanagaraj who is fresh from the success of his previous film khaidi, this movie promises to be a extravagant action entertainer with two power house performers Vijay and Vijay Sethupathi and pulsating score by Anirudh which is clearly evident in the teaser which got released. Theatre owners and distributors firmly believed that Master will bring back the charm of theatres.  

Master teaser link,

https://youtu.be/UTiXQcrLlv4

The good news for fans, theatre owners and distributors is that Master is going to release in theatres this Pongal. Inspite of getting lot of great offers from major OTT platforms, makers of Master were strong that they were going to release their movie in theatres. Recently producer Lalit and actor Vijay met Tamilnadu Chief Minister Edapadi K. Palanisamy and requested to increase the theatre occupancy to 100% and mostly he seemed to give green signal to this.

 XB film creators just now announced in their Twitter handle that they are going to give a release update shortly.

Tweet from XB film creators,

Olikkum per ondru arangame adhira vaikum! 😉

Thadukkum kaalam thaandi adhu paravi nirkum! 🔥

Nanba, massive release update tomorrow at 12.30pm. Get ready! 😎#MasterUpdate #Master pic.twitter.com/IzADAJJOUF

— XB Film Creators (@XBFilmCreators) December 28, 2020

XB Film creators officially announced that Master will release in theatres on January 13 along with a smashing poster featuring Thalapathy Vijay and Makkal Selvan Vijay Sethupathi.

Aana aavanna apna time na
Vanganna vanakkamna

Ini #VaathiRaid na! 🔥#Vaathicoming to theatres near you on January 13. #Master #மாஸ்டர்#మాస్టర్#VijayTheMaster #MasterPongal #MasterOnJan13th pic.twitter.com/RfBqIhT95U

— XB Film Creators (@XBFilmCreators) December 29, 2020

Recent update is that Master is going to be a biggest release in Thalapathy Vijay career. It's going to release in almost 3500 theatres all over India. Will they release trailer? Hopefully.

Many industry people appreciated Master team's desicion to release their movie in theatres as it's release will revive kollywood. Actor Dhanush also lended his support for Master team.

Vijay sir’s Master releases on Jan 13th.
It’s great news for cinema lovers and I hope watching movies with friends and family helps to thrive the theatre culture once again. Nothing like a theatre experience. Please take all the safety precautions and watch the film in theatres.

— Dhanush (@dhanushkraja) December 30, 2020

Yes of course as thalapathy fans are waiting for Master. Thala Ajith Kumar fans are longing for the valimai update from the production side. Meanwhile Producer Boney Kapoor is busy in promoting Vakeel Saab. Hope thala fans get an update on Pongal.

Another mid budget movie Eeswaran starring Silambarasan TR who is keen to give a big comeback also aiming for Pongal release in theatres. Pongal 2021 is regaining the festive theatre mood which we got missed for almost a year. Silambarasan TR's Maanadu directed by Venkat Prabhu is also nearing completion. Recently producer Suresh Kamatchi updated that motion poster of Maanadu will release on Pongal. Double treat for STR fans on Pongal.

Get Ready for #STRKondaattam

We, #Maanaadu Team Planned to Release #MaanaaduMotionPoster On #ThamizharThiruNaal . And #Teaser On our @SilambarasanTR_ 's Birthday.

Happy New Year All !!@vp_offl @Richardmnathan @thisisysr @kalyanipriyan @iam_SJSuryah @johnmediamanagr

— sureshkamatchi (@sureshkamatchi) January 1, 2021

 

Image credits: Only Kollywood

Apart from the above mentioned Master and Eeswaran, Jagame Thandhiram starring Dhanush also finished. Depending on the response of Master and Eeswaran, team JT will decide. 

Cobra starring Vikram almost finished. But a major climax sequence is yet to shot in Russia which is nearly impossible at this moment so the team is searching for some alternatives. Another exciting news is that Cobra teaser is expected to release along with Master movie during Pongal as both movies are produced by Lalit Kumar. 

Apart from this so many exciting movies like Vikram, Ponniyin Selvan, Annathe, Karnan, Valimai are in making. If things become normal, 2021 will be a feast for Kollywood fans.

Buy Super Star Rajinikanth t-shirts here, https://amzn.to/35qgSsm

Buy Ponniyin Selvan book using the link given below,

Tamil: https://amzn.to/2XppY49

English: https://amzn.to/39hEb8F

Last but not least Kgf 2 starring is also in the line up. After Kgf Yash is becoming a pan Indian actor. Recently the teaser of Kgf crossed 100 million views. A milestone achievement for a film teaser. 

Hope all the films will do well on both financially and critically.

Will Master and Eeswaran regain hope to producers to release their movies in theatres? Let's wait till Pongal. 

Hope this will be a safe release.

Today's English word

Ulotrichous

This means having curly hair.

Sentence Usage

Jerry is ulotrichous but he didn't liked to be. So he straightened his hair in a famous parlor.

Let's all learn together and enlighten others.

Thank you.

Shopping link:

Buy your favorite goodies from Amazon here, https://amzn.to/3bmGn1q

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